The Brand Symphony

Marketing Book and Blog by Jill Pringle

The Brand Symphony™ - Amazon #1 Bestseller book by Jill Pringle

 

 

Jill Pringle masterfully combines her professional experience in marketing with a lifelong involvement in classical music, to create a compelling branding and marketing model; The Orchestrate Method™.  It's a blend of marketing, branding and business development support for the leaders or marketers of service-led businesses.

 

The key to building a strong brand and a connected marketing strategy is to develop a clear value proposition for a focused audience. This is your unique song; something your customers care about that everyone in your organisation must learn to play.

 

Like the great composers, you need to orchestrate that song for each part of your organisation by writing the score. And then conduct your team to rehearse and perform it. 

 

Without that score, your marketing activity will have limited impact and your team will continue to need you involved in everything to connect the dots.

 

The Brand Symphony Book is available on Kindle and in Paperback on Amazon.